• Subway Surfers’ limited-time Veggie Hunt event will encourage players to eat more vegetable-based meals
• Social media will be used to platform meat-free recipes

Stay Informed

Subway Surfers is launching a new limited-time event starting September 26th named Veggie Hunt, designed to encourage the endless runner’s vast player base to eat more vegetables and support a greener planet.

The event will task players with collecting a variety of vegetables in-game from tomatoes to avocados, finding these healthy foods as they run and jump and run some more. After crossing a certain threshold of ingredients found, a player will be able to make a complete sandwich and unlock a new veggie-themed playable character, Billie Bean.

Developer Sybo is launching the event in support of Playing for the Planet Alliance’s 2024 Green Game Jam. The Subway Surfers World Tour, which visits a different global destination in-game every three weeks, will be transporting players to Sydney, Australia until September 15 while inspiring everyone to eat more vegetables.

A not-so-meaty mouthful

Through its latest event, Sybo hopes to raise awareness around the impact of healthy eating and the good even one plant-based meal per week can do. That message will be promoted within Subway Surfers through the veg-collecting event and outside of the game on social media, with Sybo to encourage players to share their favourite meat-free recipes.

Connecting this social portion to the game, a milestone-based system will unlock in-game rewards scaling with the community’s engagement.

“Players will be encouraged to better understand the significant impact they can have on the environment by switching even one meat-based meal or ingredient to plant-based. Ideally, the activation will inspire them to adopt new eating habits in their daily lives,” said the Subway Surfers team.

“The milestone rewards are a great way to encourage more members of the community to share their local veggie recipes or recreations of the sandwiches found in the Veggie Hunt in-game event. The more players share these, the more in-game rewards everyone gets.”

A total of 40 games were entered into last year’s Green Game Jam, raising $700,000 towards preserving endangered species.